A new White House report to Congress (pdf) defines “strategic communication” as “the synchronization of our words and deeds as well as deliberate efforts to communicate and engage with intended audiences.”
“This understanding of strategic communication is driven by a recognition that what we do is often more important than what we say because actions have communicative value and send messages,” the report stated. “Every action that the United States Government takes sends a message.”
Unfortunately, the report does not begin to acknowledge any instances in which U.S. government actions are inconsistent with U.S. government words, thus necessitating their “synchronization,” and so it is not very illuminating.
A copy of the report, transmitted to Congress on March 16 and reported March 25 by Inside the Pentagon, is available here.
The report refers in passing to a Presidential Study Directive on Development, a document that has not yet surfaced in the public domain.
Coordination among federal science agencies is essential to ensure government-wide alignment on R&D investment priorities. However, the federal R&D enterprise suffers from egregious siloization.
Don’t like the Chinese-backed EVs that are undercutting your market? Start with a well-designed statute to strengthen market oversight and competition while also providing American companies with support.
Cities and states are best positioned to design policies to accelerate clean energy, innovation, and economic development because they can design approaches that work in different social, political, and economic contexts.
Outcome-Based Contracting reframes procurement around the staged achievement of measurable mission outcomes rather than the delivery of predefined technical artifacts.