How Policy Entrepreneurs Can Seize the Presidential Transition Opportunity
The United States is heading into a critical period of political transition. In a climate of uncertainty, it’s tempting to step back and wait to see how the presidential transition will unfold—but this is exactly when changemakers need to press forward. Policy entrepreneurs have a unique opportunity to shape the agenda for the next administration. Knowing when and how to act is crucial to turning policy ideas into action.
Through the Day One 2025 initiative FAS has engaged with more than 100 policy entrepreneurs across the country to produce policy ideas for the next administration. In the coming weeks we will be rolling out policy memos that focus on five core areas: energy and environment, government capacity, R&D, innovation and competitiveness, global security, and emerging technologies and artificial intelligence. The initial intellectual work has been developed between FAS and its network of experts, but the broader process of policy entrepreneurship has just begun. To seize this policy window, here are five things policy entrepreneurs should consider as we enter the presidential transition:
1. Timing is everything: when a policy window opens, those who recognize the opening will be the ones shaping the conversation
Policy-making is often about timing. Success in advancing a novel idea or solution often depends on aligning policy proposals with favorable political, social, economic conditions, and taking advantage of the right policy window. These opportunities might come and go based on shifts in public opinion, crises, or leadership changes. Policy entrepreneurs who are ready to act when these windows present themselves are more likely to advance their policy ideas and shape the conversation. Historically, the first 100 days of a new presidency is going to be a crucial period for passing major legislation, as the new administration’s political capital is typically at its highest. For policy entrepreneurs, this means now is the time to position your ideas, build coalitions, and make your voice heard. Preparing early and being ready to seize this window can make the difference between a policy idea gaining traction or being left behind in the political shuffle.
2. Preparation is key: have your policy ideas ready to go
When an opportunity arises and transition teams invite your ideas, you won’t have the luxury of time to think up a brand new policy idea. For policy entrepreneurs to capitalize on the opportunity, it’s crucial to have a solid policy proposal on hand. Preparation involves more than just having a concept, it means supporting your policy idea with data, research, and a clear implementation strategy. Policymakers are looking for solutions that are both innovative and practical, so the more detail you can provide, the better positioned you’ll be to influence decision-making. Having a policy idea prepared in advance – perhaps with contingencies to reposition its appeal – allows you to adapt quickly to changing circumstances or emerging priorities.
3. Be versatile: frame policy proposals in ways that resonate with a diverse audience regardless of political leaning
To effectively advocate for policy proposals, it’s essential to tailor your messaging to resonate with diverse political audiences. Whether it’s job growth, economic efficiency, or social equity—thinking about how your policy proposal appeals to different values, increases the chance of building broad support across the political spectrum. A great way to pressure test your framing is by engaging with stakeholders from various backgrounds who can provide valuable insights into how your policy might be perceived by different audiences. Similarly, be creative in identifying outlets that your idea could be folded into if pursuing it as a standalone policy isn’t feasible. There are opportunities for ‘quick wins’ if you can have your idea incorporated into a bill or report that is required to be produced annually, mold it into something that is relevant to anticipated geopolitical challenges, or apply it to issues where movement is certain in 2025, such as artificial intelligence.
4. Understand the potential impact of your policy proposal: who will this impact?
As you develop your policy idea, think about who and what communities will be impacted and how. This means identifying the specific communities, industries, or demographic groups that will feel the immediate and long-term effects, both positively and negatively. Think about how the policy will address their needs or challenges, and whether any unintended consequences might arise. Will it benefit marginalized or underserved populations, or will it place unintended burdens on particular groups? Engaging with stakeholders throughout the policy development process is extremely crucial to understand the practical benefits and potential blindspots.
5. Iterate, iterate, iterate: policy entrepreneurship is an ongoing process
The journey of shaping effective policies is not a linear path but rather an iterative process that requires ongoing refinement and adaptation. Being receptive to feedback and criticism strengthens your policy idea. Successful policy entrepreneurs proactively build relationships, and stay attuned to the shifting political climate. Ultimately, embracing the iterative nature of policy entrepreneurship not only strengthens your proposals but also builds your credibility and resilience as a changemaker. By committing to ongoing learning, relationship-building, and adaptive strategies, you can navigate the complexities of policymaking more effectively and increase your chances of making a lasting impact.
There has never been a better time than now for people across demographics to engage in policy entrepreneurship. Make sure to keep an eye out on the policy memos that will be rolling out over the next several weeks and do not hesitate to submit your novel policy ideas through our Day One Project Open Call platform.
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