Eliminating Cookie Click-Thrus: A Strategy for Enhancing Digital Privacy
Summary
Everyone hates cookie notifications, click-thrus, and pop-ups. While cookies give the web more functionality, their excessive use and attendant consent system can interfere with user experience and raises serious privacy concerns. The next administration should commit to finally resolving these and related issues by creating a digital privacy task force within the White House Office of Science and Technology Policy (OSTP). The task force would coordinate relevant agencies—including the Federal Trade Commission, Federal Communications Commission, and Department of Commerce—in working with Congress, state actors, and European Union partners to develop meaningful data-privacy protections.
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