Eliminating Cookie Click-Thrus: A Strategy for Enhancing Digital Privacy
Summary
Everyone hates cookie notifications, click-thrus, and pop-ups. While cookies give the web more functionality, their excessive use and attendant consent system can interfere with user experience and raises serious privacy concerns. The next administration should commit to finally resolving these and related issues by creating a digital privacy task force within the White House Office of Science and Technology Policy (OSTP). The task force would coordinate relevant agencies—including the Federal Trade Commission, Federal Communications Commission, and Department of Commerce—in working with Congress, state actors, and European Union partners to develop meaningful data-privacy protections.
Current scientific understanding shows that so-called “anonymization” methods that have been widely used in the past are inadequate for protecting privacy in the era of big data and artificial intelligence.
To fully harness the benefits of AI, the public must have confidence that these systems are deployed responsibly and enhance their lives and livelihoods.
The first Trump Administration’s E.O. 13859 commitment laid the foundation for increasing government accountability in AI use; this should continue
As new waves of AI technologies continue to enter the public sector, touching a breadth of services critical to the welfare of the American people, this center of excellence will help maintain high standards for responsible public sector AI for decades to come.