Clair Strom

Recent Activity from Clair Strom

From Tonnage to Feelings: Evaluating Campaign Ads

  Negative campaign ads that leave a sour taste in your mouth and an unsettling feeling in your stomach might not be all bad, according to new interpretations. YouGov analyzed a random sample of 600 individual’s reactions to political ads, representative of the U.S. population at large. This topic was the foundation for a panel […]

Read More

Social Motivations in a Cyber World

“The major threat to security, our way of life, to prosperity  is not kinetic warfare or terrorism, but is in fact espionage and crime and cheating,” according to Ben Hammersley, technologist and Wired editor at large. Hammersley spoke on “Adding Fuel to the Wi-fire: What is the Nexus between Social Media, Emerging Technologies and digital […]

Read More